If Music Be the Food of Love, Play on - 1089 Words

If Music be the Food of Love, Play on Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination; Music itself is a form of mood, it’s an explosive expression. Its something we are all touched by. No matter what culture were from, everyone loves music. As Bob Marley said â€Å"One good thing about music, when it hits you, you feel no pain.† There are certain times good and bad in my life that I can remember just by a song that might play. It’s that recollection of place, time and mood, it brings you back to that moment even if you don’t want to go there. The creation, performance, and even the definition of music change according to culture and social context. I’m sure there is that one song†¦show more content†¦Sometimes, the Patients needs are addressed directly through music; in others they are addressed through the relationships that develop between the client and therapist. Music therapy is used w ith people of all ages, including: psychiatric disorders, medical problems, physical handicaps, sensory impairments, developmental disabilities, substance abuse, communication disorders, interpersonal problems, and aging. It is also used to: improve learning, build self-esteem, reduce stress, and support physical exercise. â€Å"World Health Organization has estimated that there are an increase number of cases deaths from cancer in the near future. Cancer has become one of the most discussed. In this study, we focus on the quality of life of the cancer patients, by using music therapy and to observe the difference between pre-test and post-test results with music treatment. This study was to examine the alternative therapies using of music to enhance, and quality of life, using the Thai Hospice Quality of Life Index (T-HQOLI), in cancer patients. The 11 cancer patients were divided into two different groups; the control (non-music) group followed their routine schedules; the music group received additional music therapy with a music leader. The results from both questionnaires, collected during 4th, 8th and 12th week, showed that musicShow MoreRelatedEssay on How Music Can Affect Our Lives678 Words   |  3 Pages  Ã¢â‚¬Å"If music be the food of love, play on; Give me excess of it, that, surfeiting, The appetite may sicken, and so die.† In William Shakespeare’s play ‘Twelfth Night’ Orsino uttered these lines after he was frustrated in his courtship of Countess Olivia. Perhaps Orsino believed that an excess of music might cure his obsession with love the way eating too much removes ones appetite for food. But he was wrong. An old adage says music is the food of soul. The more you listen to it, the more youRead MoreWilliam Shakespeare s Twelfth Night1502 Words   |  7 Pagesthe text of William Shakespeare s comedy, Twelfth Night, or What You Will, is Music. The first thing that playgoers hear at the beginning is music. This music is being played for a duke, a powerful lord residing over the setting of all the characters. He is surrounded by other lords and his attendant, Curio. The duke, Orsino, cannot help but comment: If music be the food of love, play on, Give me excess of it that, surfeiting, The appetite may sicken and so dieRead More Music in Twelfth Night Essay1321 Words   |  6 Pagespoetic and musical plays. Shakespeare writes poetic lines for the major characters, Viola, Orsino, and Olivia, and gives the Fool, and other minor characters, songs to sing throughout the play. The particularly romantic lines of the play make it seem as if the characters are professional poets themselves. Shakespeare also uses the music and poetry in Twelfth Night to foreshadow what is going to happen for the rest of the performance and to reveal major themes in the play. Music and poetry become majorRead MoreArthur Drayton Anderson And His History With Mass Media1294 Words   |  6 PagesAnderson And His History with Mass Media Growing up in the Holler of Gumfork at the food of Anderson Mountain in the Appalachians of Tennessee, Arthur Drayton Anderson, born September 13, 1948, did not have all of the luxuries other family may have had at the time. It was a forty-five minutes spell to the nearest sign of civilization, and coming out of the Great Depression, Arthur’s family was more concerned about putting food on the table than any form of entertainment. Suppertime was the most importantRead MoreA Brief Biography of David Dickau823 Words   |  3 PagesDavid Dickau David Dickau is a man whose true passion and love is music. Composing and Conducting music is what he truly loves. An Honored Conductor, Composer, and Clinician, He has Composed many Pieces such as the popular â€Å"If Music be the Food of Love†, â€Å"Dresden Canticles†, and â€Å"Stars I Shall Find†. Dickau was born in 1953 and now lives in Mankato, Minnesota, serving as the Director of Choral Activities at the Minnesota State University. He began his career there in 1991 and ever since hasRead MoreI Love Spanish Music Has Good Beats1134 Words   |  5 PagesHowever, the Hispanics brings culture to the community especially when it comes to music, events, schools, nonprofit organizations, small businesses and restaurants. As I walk around the environment, I can hear Spanish music playing at the neighbor’s house, even though I do not understand the language but it sounds nice. I love Spanish music because Spanish music has good beats. One of the good things about Spanish music is that it allows a non-Spanish speaker like myself to dance to beats without understandingRead MoreThe Fool Or Jester, Hired By Olivia858 Words   |  4 Pagesseem like it. He shows the readers this with his language, word play, puns, as well as his quick wit. In scene 5, Feste begins with â€Å"H e that is well hanged in this world needs to fear no colours.† Maria also plays into the comedy of the Twelfth Night. Maria and Feste are like a comedy duo participating in quick, witty, and comedic exchanges. A theme throughout many of Shakespeare’s works, is disguise. His characters seem to love to disguise themselves. It turns to be quite important, especiallyRead MoreHard Rock Cafe Case Study1435 Words   |  6 PagesFlorida and has since then, expanded its location to more than 40 Cafà © and employee 75% of their employees throughout the United State. While serving more than 100,000 meals each day, Hard Rock Cafà © chefs are adapting to the change of new taste and music as they continue to gain 45 plus years to their existence. The Hard Rock Cafà © introduced new menus and services, memorabilia, and strategies to create an environment and experience where everyone and anyone can share laughter and joy with their friendsRead More Twelfth Night Essay968 Words   |  4 PagesIn Shakespeare’s play, Twelfth Night or What you Will, the characters are involved in a plot complete with trickery, disguise, and love. Each character is defined not by his or her gender o r true identity, but by the role they are forced to take because of the complicated situation that arises. Unlike their gender, the speech the characters give an insight to their true personalities. In the Twelfth Night, the character Duke Orsino uses flowery and over-dramatic language, long poetic sentenceRead MoreFilm Analysis Of The Pianist1279 Words   |  6 Pages2002 by Roman Polanski and was based on a 1946 memoir of Szpilman by the writer Jerzy Waldorff. It follows the perspective of Wladyslaw Szpilman and how he survives the abundance of destruction from the Nazis in WW2 with only the comfort of his love of music. This film depicts the harrowing journey of Wladyslaw and how as pivotal events occur, the more desperate he is to survive when he is faced with deadly encounters and inhumane living conditions. Polanski portrays desperation through specific shots

Dignity Of Difference Free Essays

Globalization has been described as the interconnectedness of the world through new systems of communication (Sacks, 27). Thus it’s simply the increased interaction of the world through trade, communication, education, which is brought about by limited restrictions. In the book â€Å"The Dignity of difference† Sacks portrays the world as a global entity by ascertaining that the issue of globalization be it economical, political or cultural has it advantages as well as shortcomings . We will write a custom essay sample on Dignity Of Difference or any similar topic only for you Order Now â€Å"In globalization its benefits are not spread evenly, there are winners and losers† (Sacks 2002, 27). . The economic aspect of globalization according to sacks is old enough in that â€Å"integration of distant regions into a single international economy has been a continuous process extending back for many centuries† (27) Economic globalization The phenomenon of globalization has greatly impacted today’s society in a tremendous way. According to Sacks Economic globalization has been achieved through a number of factors that have led to increased interconnectedness of different parts of the world. Such factors include the presence of free market, which is characterized by increased movement of goods and services across the countries, through use of common currency, through international banking institutions such as the international monetary funds, the World Bank and common trade organisations such as the world trade organization. In the book Sacks cites that economic globalization has led to increased movement of goods which has led to increased availability of variety of goods which leave the consumer with freedom of choice, further it has led to increased job opportunities â€Å"Free market is the best means we have yet discovered for alleviating poverty and creating a human environment of independence, dignity and creativity†(Sacks,2002,16). Increased trade and employment opportunities, further lead to improved living standards. However despite the said advantages, the benefits don’t reflect evenly all over the world especially due to capitalism which emphasizes on wealth creation, favoring the rich but imposing a heavy burden on the poor. Sacks, cogently explain that the issue of globalization which has led to capitalism, it’s difficult to comprehend in that it has it has its disadvantages. For instance it has led to increased inequality. Due to this phenomenon the gap between the poor and rich has increased tremendously leading to increased poverty level. According to Sacks as a result of increased shift of production employment rates decline leading to unemployment especially in poor countries. Due to globalization ,the rich countries restrict trade in that they impose tariffs and subsidies on goods, which are imported from developing countries this affects the, poor countries GDP often leading to increased suffering of citizens Another negative effect of globalization according to Sacks is the problem of debt created by international financial institution who often led money to poor and developing countries. This debts are mostly accompanied by heavy disciplinary which according to Sacks, hurt the countries infrastructure and growth. In essence sacks quips that due to globalizations the moral consciousness brought about by the emerging inequalities is completely destroyed leading to a shift in people behavior as individuals move their attention from family members to the neighbors and the outside society. Also economic globalization has been viewed as to undermine the peoples sense of moral responsibility, in that due to global market ,individuals and countries find it hard to understand their responsibilities, for instance Sacks explains situation where due to increased transactions caused by global market an individuals responsibility is rendered irrelevant. Sacks, also blame the September 11 attack on globalization in that the attacks were planned through internet and as a result of capitalism. He states that, the very elements of capitalism made it possible for such attacks on innocent civilians to take place. Alternatives to conflicts For ages conflicts have continued to exist in the world often leading to tremendous and disastrous repercussions on mankind. These conflicts such as terrorism and poverty according to sacks have resulted despite increased globalization. In his book the Dignity of difference, Sacks tries to emphasize on the importance of virtues such as humility, restraint reverence, and ability to listen in trying to confront human problems, especially those associated to religious ideologies. In the book also Sacks quips that for the world civilization to completely destroy the evil associated with globalization especially the increased acts of organized crime, its important to incorporate in the society the ideals of religious traditions and wisdom. In that such attributes are the â€Å"sustained reflections of humanity’s place in nature and what constitutes the proper goals of society† (Sacks 2002, 12). in essence Sacks stresses the utmost importance of respecting the differences of others which should be celebrated in a way that promotes dignity. The book the Dignity of difference by Sacks highlights on importance of the world civilization to embrace tolerance and respect while dealing with those who are unique and different from us. In that it’s important to recognize the uniqueness of every individual and society. He quips that what happened in New York was as a result of crashing of civilization and could have been avoided if every religion had respected and acknowledged its differences while maintaining dignity. Thus for us to solve modern conflicts and problems we should embrace religion and respect each others differences. Conclusion It’s wise to conclude that though globalization is a blessing it has led to increased conflicts and suffering. And as such if humanity is to survive the onslaught of the dangers posed by globalization religion is paramount, whether Christianity, Islam or Judaism. How to cite Dignity Of Difference, Papers

Journal Of Retailing And Services Consumer -Myassignmenthelp.Com

Question: Discuss About The Journal Of Retailing And Services Consumer? Answer: Introduction Over the years, the creation of high quality customer experience has become a leading concern among the objectives in the management industry. The focus on consumer experience has rapidly gained importance, because in the recent years, consumers have begun to interact with the business organizations through various mediating channels like feedback portals, company official site, social media and surveys. This literature review proposes to evaluate and analyze the current articles published in this context. The first section of the paper discusses the various theories and models for the different agendas present within the definition of customer experience. The second section discusses the management of customer experience in the business and management industry. The third section provides discussion on the management of customer experience. The fourth section presents and demonstrates on the topics that have not been yet researched or discussed in the context of customer experience. Consumer Experience Theories Consumer experience attributes to certain qualities on the part of the customers as well as the industry or business organizations the customers are related to (Peppers and Rogers 2016). There are various agendas within the consumer experience that mainly forms the framework of the experience of the customer. Among these are the customer purchasing behavior, customers loyalty and satisfaction towards the brand, the quality of service that the firm offers, relationship marketing, customer engagement, customer focus or customer centricity, and customer relationship management (CRM). Role of Customer Purchasing Behavior Various theories focus on the factors motivating the customer purchasing behavior and their purchasing experience. Among the many models the most important and influential is the model developed by Howard and Sheth that determines the direction of the purchasing process of the consumers, moving from requirement to recognition, to purchasing and finally to the assessment of the product purchased (Lemon and Verhoef 2016). A different model was developed in the context of the role of advertisements that influence a consumers buying decisions the Attention-Interest-Desire-Action Model (AIDA) (Wolny and Charoensuksai 2014). The AIDA model explains the process of a customers engagement with the firm. When it comes to marketing, it is important to get the attention of the customers or the potential customers through advertising that the relates with the customers, which in turn develops an interest in the product or service of the firm among the customers. Once the customers have establishe d an interest in the products, the firm develops strategies to induce a desire of purchasing the product within the customers by demonstrating services beneficial to them, which then drives them into the action of buying the product. These models have been sufficiently influential in determining the factors that inspire the purchasing decisions of consumers. Promotion of Consumer Brand Loyalty There have been extensive studies conducted that confirmed that customer satisfaction rising out of the firms performance has had positive impacts on the customers response and in the retention of customer brand loyalty (Ramaseshan and Stein 2014). Customer brand loyalty is influenced by many factors. To state an instance, a firms pricing strategies influence customer brand loyalty. High cost functions usually fail at retaining brand loyalty on part of the customers who are highly price-conscious. However, consumers with established brand trust on the service of a firm are more likely to retain brand loyalty. Again, customers who identifies personally with a brand are likely to retain their loyalty towards the firm because of brand symbolism. Such factors influence a customers satisfaction regarding the brand experience. Satisfaction and brand loyalty evaluates the perceptions of the consumers on the consumer experience and helps in the formation of a comprehensive understanding of t he factors working at the enhancement of customer experience. Importance of Quality of Service in Enhancing Customer Experience Service marketing came to be considered as a different area in the management framework in the recent years. Business organizations have realized that service marketing is much more beneficial than product marketing and has a stronger impact on the customers (Nasution et al. 2014). Service marketing is the process of recognizing, framing, communicating and serving customers value and managing the relationship with the customers in such a manner that would benefit both the stakeholders and the organization. Service- marketing emerged as a protesting paradigm against the product-centric activities of the firms. Service marketing ensures that not only the products but also the service of a firm towards a customer is important in determining the experience of the customers with a firm. To this end, have been developed the SERVQUAL model that determines the quality of the service provided by the firms and how it enhances customer experience through customer satisfaction. Relationship Marketing Strategies in Enhancing Customer Experience Consumer experience theories claim that relationship marketing promotes and advertises the relationship quality that includes factors like trust and commitment towards the customers and is important for the determination of consumer experience (Miquel, Caplliure and Adame 2014). Relationship marketing can be referred to as an arrangement that ensures an interest in a satisfying exchange on the parts of both the customers and the firms. Such strategies focus mostly on maintaining long-term and committed relationships between customers and firms. It is believed that research marketing is most influential in the presence of a range of competitive products in the market form which the consumers can choose to buy. One of the few popular strategies that can be influential in establishing successful relationship marketing is a web-based approach to the customers. With the rising popularity of the Web2.0 and advanced technology, most customers find it convenient to engage in online purchasin g activities. It is, therefore, recommended that business firms apply strategies that involve online purchasing portals to ensure a better and convenient experience for the customers that in turn guarantees a more stable relationship with the customers. Customer Relationship Management (CRM) in Enhancing Customer Experience While relationship marketing mainly focuses on the creation of long-term and strong relationships with the customers, CRM mainly focuses on the effective utilization of customer relationships for the company profits. In this context, Payne and Frow mentions that maintaining good and long-term relationships with consumers is no longer the major concern (Peppers and Rogers 2016). Major studies have found out ways to implement strategies in a manner that ensures customer retention and better customer experience as well as a growth in the companys revenue. Some of the strategies to ensure better customer relationship management include collection of personal data of customers such as birthdays and anniversaries. This will help in gaining a better understanding of the customer and their needs and demands. The CRM team of a business must have knowledge of the most influential and high priority customers of their firm. Such an approach is called target-based allocation and ensures that the high priority customers who have invested much in the companys profit receive the best service. The CRM team must also be efficient in providing quick replies to a customers complaints. They must ensure proper investigation into the matters and take quick action as a response to a customers grievances with service provided by the firm. Consumer Centricity and Consumer Engagement in Improving Customer Experience Studies have suggested the importance of consumer-centered marketing in improving the consumer experience. They suggest that there are four stages to ensuring effective consumer-centered marketing collaboration of consumer data, attaining views on the consumers from their past behaviors to understand, development of a comprehensive understanding of their future possible behavior, and responding to the valuable feedback of the consumers (Jaakkola and Alexander 2014). Theories have also been developed that give much importance to customer engagement. Customer engagement ensures the participation of consumers in activities that go beyond the act of purchasing. Customer engagement helps in creating a stable relationship between customers and the firms, enabling the customers to engage in the company decisions. This creates a sense of value among the customers and enhances the consumer experience. Role of Consumer Experience Management in Ensuring Positive Customer Experience Studies consider the management of consumer experience as the procedure that includes framing strategies for the management of the complete consumer experience associated with the service rendered by the firm in consideration. According to studies based on the subject, there are five paradigms to the consumer experience management. The first includes the evaluation of the satisfaction of the customers regarding their previous experiences. The second involves building an appropriate platform for the implementation of strategies aimed at customer experience improvement. The third involves developing innovative and unique ideas specific to the brand in order to increase brand loyalty by enhancing customer experience. The fourth includes constructing and framing the steps to be taken to improve the customer experience associated with a brand. The fifth requires constant upgradation of the business strategies to ensure better consumer experience (Homburg, Jozic and Khnl 2013). However, ma ny studies have emphasized on managing consumer experience by addressing the consumer touch-points. Such studies refer to consumer experience management as the cultural approach towards the experience of the customers and the ability of the firm to upgrade and update their management strategies directed towards a positive customer experience for the purpose of accomplishing customer retention. According to most research enthusiasts on this topic, there are specific touch points around which the framework of customer experience strategies must be developed (Jozic 2015). Such touch points that contribute to the improvement of consumer experience include mediating channels for customer feedback, advertisements and other promotional campaigns. Management of consumer experience also has a significant effect on the business organization. In the context of Customer Relationship Management (CRM), a firms strategies that are customer-oriented prove beneficial for the firm as well. It renders them a better understanding of the consumer experience and enables to improve them their consumer experience management. It is therefore, often recommended that firms develop strategies and approaches to provide effective management of the customer experience (Eichorn 2017). Furthermore, management of customer experience requires an approach that is multidisciplinary and multifunctioning like customer service, relationship and service marketing and also online marketing strategies (Fatma 2014). Additionally, organizations need to have essential abilities like management of partner networks and evaluation of customer behavior in both past and present business scenarios. Importance of Consumer Experience Measurement Measuring customer experience is important for understanding and forming recommendations beneficial for the firm. Firms assess the experiences of the customers in order to evaluate the extent of their success in satisfying their customers. However, there does not exist any solid or strong measurement approach yet to evaluate every dynamic of the customer experience other than approaches like the SERVEQUAL. In fact, a better way to evaluate customer experience at the present time, is determining the extent of customer satisfaction through the Net Promoter Score (NPS). Customer feedback collection channels both online and offline that emphasizes on specific aspects of customer experience like the Customer Effort Score (CES) (Peppers and Rogers 2016). The customer feedback channels also help the firms to evaluate and anticipate possible customer behavior. It should also be noted that the customers journey from purchasing to using the product moves across specific touch points which dire ctly affects the consumers decisions of buying (Stein and Ramaseshan 2016). It is therefore, important for firms to recognize those key touch-points that significantly influence and inspire the purchase decisions of the customers which in turn can create a positive customer experience. Customers have been seen to evaluate their experiences from a longitudinal perspective (Klaus and Maklan 2013). They tend to judge a firm even before they have had any actual experience with the firm considered. Such an approach initiates from presentations of advertisements, promotional strategies and from the word-of mouth (Verleye 2015). It is therefore extremely important for the marketing officials to measure the experience quality of the customers both before as well as after encountering with customers in matters regarding to the service. However, this may pose challenges for the marketing officials. If the time frame used for assessing customer experience is too long it would make it difficult for the marketing financial to differentiate the customers experiences form the strategic perceptions of the brand. However, a too short time-frame would result in a faulty and less elaborate measurement of the experience quality of customers. Moreover, a quantifying approach to the mea surement of customer experience must have a more empirical and direct impact on the customers behavior for improving the relationship between customer satisfaction and the business outcomes. Literature Gap Although customer experience and enhancement of customer experience is a widely researched topic, there is still scope for conducting more extensive research on the context. As mentioned earlier, there is no strong empirical approach to conduct effective measurement of customer experience. Studies must be conducted and theories must be developed to provide ways to measure customer satisfaction and the quality of experience of customers in a more effective manner. With the advancement of technology and the emergence of Web 2.0, it is necessary that firms establish web-based approaches in strategies involving customer experience. However, there is not much research conducted on how a web-based approach can differ from the traditional approach towards customer experience and how can it be different in affecting the business growth. Research must also be conducted on developing new tools, preferably web-based, to effectively manage and measure customer experience and its impact on the de velopment of the firms. Conclusion In conclusion, it can be said that consumer experience is a rising issue in understanding the extent of a companys success. Customer satisfaction, brand loyalty of the customers, the firms service quality, strategies adopted by the firm for the sake of Customer Relationship Management (CRM) are just a few factors among the ones that determine a customers experience with an association. It has also been seen that effective customer experience management and effective customer experience measurement are essential requirements to ensure enhanced and highly positive customer experience. References Eichorn, F.L., 2017. Internal customer relationship management (IntCRM) a framework for achieving customer relationship management from the inside out.Management (open-access),2, p.1. Fatma, S., 2014. Antecedents and consequences of customer experience management-a literature review and research agenda.International Journal of Business and Commerce,3(6), pp.32-49. Homburg, C., Jozic, D. and Khnl, C., 2013. Customer Experience Management.IMU Research Insights,19. Jaakkola, E. and Alexander, M., 2014. The role of customer engagement behavior in value co-creation: a service system perspective.Journal of Service Research,17(3), pp.247-261. Jozic, D., 2015.Customer experience management(Doctoral dissertation). Klaus, P. and Maklan, S., 2013. Towards a better measure of customer experience. Lemon, K.N. and Verhoef, P.C., 2016, November. Understanding customer experience throughout the customer journey. American Marketing Association. Miquel-Romero, M.J., Caplliure-Giner, E.M. and Adame-Snchez, C., 2014. Relationship marketing management: Its importance in private label extension.Journal of Business Research,67(5), pp.667-672. Nasution, R.A., Sembada, A.Y., Miliani, L., Resti, N.D. and Prawono, D.A., 2014. The customer experience framework as baseline for strategy and implementation in services marketing.Procedia-Social and Behavioral Sciences,148, pp.254-261. Peppers, D. and Rogers, M., 2016.Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Ramaseshan, B. and Stein, A., 2014. Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships.Journal of Brand Management,21(7-8), pp.664-683. Stein, A. and Ramaseshan, B., 2016. Towards the identification of customer experience touch point elements.Journal of Retailing and Consumer Services,30, pp.8-19. Verleye, K., 2015. The co-creation experience from the customer perspective: its measurement and determinants.Accounting of Service Management,26(2), pp.321-342. Wolny, J. and Charoensuksai, N., 2014. Mapping customer journeys in multichannel decision-making.Journal of Direct, Data and Digital Marketing Practice,15(4), pp.317-326.